/** * Summit Signal - AI-Powered Conversion Optimization * Version: 3.0.0 * * This script enables: * 1. Event tracking for user behavior * 2. A/B test implementation via CSS selectors (no manual attributes needed) * 3. Dynamic content optimization based on AI suggestions */ (function() { 'use strict'; // Configuration const CONFIG = { API_URL: window.SUMMIT_SIGNAL_API_URL || 'https://tfwfjryeygculbnkotzg.supabase.co/functions/v1', TRACKING_ID: window.SUMMIT_SIGNAL_ID || null, DEBUG: window.SUMMIT_SIGNAL_DEBUG || false }; if (!CONFIG.TRACKING_ID) { console.error('[Summit Signal] Missing SUMMIT_SIGNAL_ID'); return; } // Add anti-flicker CSS - hide elements until optimizations are applied const antiFlickerStyle = document.createElement('style'); antiFlickerStyle.id = 'summit-signal-anti-flicker'; antiFlickerStyle.textContent = ` [data-summit-loading] { opacity: 0 !important; transition: opacity 0.15s ease-in-out; } [data-summit-loaded] { opacity: 1 !important; } `; document.head.appendChild(antiFlickerStyle); // Timeout to prevent permanent hiding if API fails const ANTI_FLICKER_TIMEOUT = 2000; // Utility functions const log = (...args) => CONFIG.DEBUG && console.log('[Summit Signal]', ...args); const error = (...args) => console.error('[Summit Signal]', ...args); // Session management const getSessionId = () => { let sessionId = sessionStorage.getItem('summit_signal_session'); if (!sessionId) { sessionId = 'ss_' + Math.random().toString(36).substring(2, 15) + Date.now().toString(36); sessionStorage.setItem('summit_signal_session', sessionId); } return sessionId; }; const sessionId = getSessionId(); // Track applied tests to prevent duplicates const appliedTests = new Set(); // Event tracking const trackEvent = async (eventType, elementId, metadata = {}) => { try { const response = await fetch(`${CONFIG.API_URL}/summit-track-event`, { method: 'POST', headers: { 'Content-Type': 'application/json' }, body: JSON.stringify({ site_id: CONFIG.TRACKING_ID, event_type: eventType, element_id: elementId, session_id: sessionId, page_path: window.location.pathname, metadata }) }); if (!response.ok) { throw new Error(`HTTP ${response.status}`); } log(`Tracked ${eventType} on ${elementId}`); } catch (err) { error('Track event failed:', err); } }; /** * Find element using CSS selector or data-summit-id fallback */ const findElement = (cssSelector, elementId) => { // Try CSS selector first if (cssSelector) { const el = document.querySelector(cssSelector); if (el) { log(`Found element via CSS selector: ${cssSelector}`); return el; } log(`CSS selector not found: ${cssSelector}`); } // Fallback to data-summit-id for backwards compatibility if (elementId) { const el = document.querySelector(`[data-summit-id="${elementId}"]`); if (el) { log(`Found element via data-summit-id: ${elementId}`); return el; } } return null; }; // Visibility tracking (for elements with data-summit-id - backwards compatible) const setupVisibilityTracking = () => { const observer = new IntersectionObserver((entries) => { entries.forEach(entry => { if (entry.isIntersecting && entry.intersectionRatio >= 0.5) { const elementId = entry.target.getAttribute('data-summit-id'); if (elementId && !entry.target.dataset.summitTracked) { entry.target.dataset.summitTracked = 'true'; trackEvent('visible', elementId); } } }); }, { threshold: [0.5] }); document.querySelectorAll('[data-summit-id]').forEach(el => { observer.observe(el); }); // Watch for new elements const mutationObserver = new MutationObserver(() => { document.querySelectorAll('[data-summit-id]:not([data-summit-tracked])').forEach(el => { observer.observe(el); }); }); mutationObserver.observe(document.body, { childList: true, subtree: true }); }; // Click tracking const setupClickTracking = () => { document.addEventListener('click', (e) => { // Track clicks on tested elements const testedEl = e.target.closest('[data-summit-test]'); if (testedEl) { const testId = testedEl.dataset.summitTest; const variant = testedEl.dataset.summitVariant; trackEvent('cta-click', testId, { test_id: testId, variant }); log(`Click tracked: test=${testId}, variant=${variant}`); return; } // Backwards compatible: track clicks on data-summit-id elements const target = e.target.closest('[data-summit-id]'); if (target) { const elementId = target.getAttribute('data-summit-id'); trackEvent('cta-click', elementId); } }); }; // A/B Testing & Implementation const applyOptimizations = async (isInitial = false) => { // Track elements we're potentially modifying for anti-flicker const elementsToReveal = []; try { // Check for preview mode via URL params const urlParams = new URLSearchParams(window.location.search); const previewElement = urlParams.get('summit_preview') || urlParams.get('signal_preview') || urlParams.get('summit_preview_element'); const previewVariant = urlParams.get('summit_variant') || urlParams.get('variant') || urlParams.get('summit_preview_variant'); if (previewElement && previewVariant) { log(`Preview mode: showing ${previewVariant} for ${previewElement}`); // Show preview banner if (!document.getElementById('summit-signal-preview-banner')) { const banner = document.createElement('div'); banner.id = 'summit-signal-preview-banner'; banner.innerHTML = `

ðŸ§ª Summit Signal Preview Mode - Viewing Variant ${previewVariant.toUpperCase()} for "${previewElement}"

`; document.body.prepend(banner); } } const response = await fetch(`${CONFIG.API_URL}/summit-signal-implement`, { method: 'POST', headers: { 'Content-Type': 'application/json' }, body: JSON.stringify({ site_tracking_id: CONFIG.TRACKING_ID, preview_element: previewElement, preview_variant: previewVariant }) }); if (!response.ok) { throw new Error(`HTTP ${response.status}`); } const data = await response.json(); log('Received optimizations:', data); // Apply winning variants (permanent changes) data.winners?.forEach(winner => { const element = findElement(winner.css_selector, winner.element_id); if (element) { element.textContent = winner.content; element.dataset.summitTest = winner.element_id; element.dataset.summitVariant = 'winner'; element.removeAttribute('data-summit-loading'); element.setAttribute('data-summit-loaded', 'true'); elementsToReveal.push(element); log(`Applied winner for ${winner.element_id}: "${winner.content}"`); } else { log(`Winner element not found: ${winner.element_id} (selector: ${winner.css_selector})`); } }); // Apply A/B test variants data.active_tests?.forEach(test => { // Skip if already applied if (appliedTests.has(test.element_id)) { log(`Test ${test.element_id} already applied, skipping`); return; } const element = findElement(test.css_selector, test.element_id); if (element) { // Check if this element is in preview mode const forceVariant = previewElement === test.element_id ? previewVariant : null; const showB = forceVariant ? (forceVariant === 'b' || forceVariant === 'variant_b') : test.show_variant_b; const variant = showB ? test.variant_b : test.variant_a; const variantLabel = showB ? 'b' : 'a'; // Store original content if (!element.dataset.summitOriginal) { element.dataset.summitOriginal = element.textContent; } element.textContent = variant; element.dataset.summitTest = test.test_id || test.element_id; element.dataset.summitVariant = variantLabel; element.removeAttribute('data-summit-loading'); element.setAttribute('data-summit-loaded', 'true'); elementsToReveal.push(element); appliedTests.add(test.element_id); if (forceVariant) { element.style.outline = '3px solid #f97316'; element.style.outlineOffset = '2px'; log(`Preview: forced variant ${forceVariant} for ${test.element_id}`); } else { log(`Applied variant ${variantLabel} for ${test.element_id}: "${variant}"`); } // Track impression (skip in preview mode) if (!previewElement) { trackEvent('ab-impression', test.element_id, { test_id: test.test_id, variant: variantLabel }); } } else { log(`Test element not found: ${test.element_id} (selector: ${test.css_selector})`); } }); log('Optimizations applied successfully'); } catch (err) { error('Apply optimizations failed:', err); // On error, reveal any hidden elements document.querySelectorAll('[data-summit-loading]').forEach(el => { el.removeAttribute('data-summit-loading'); el.setAttribute('data-summit-loaded', 'true'); }); } }; // Connection heartbeat const sendHeartbeat = async () => { try { const response = await fetch(`${CONFIG.API_URL}/verify-addon-connection`, { method: 'POST', headers: { 'Content-Type': 'application/json' }, body: JSON.stringify({ site_tracking_id: CONFIG.TRACKING_ID, ping_type: 'heartbeat', metadata: { page: window.location.pathname, timestamp: new Date().toISOString(), version: '3.0.0' } }) }); if (response.ok) { log('Heartbeat sent successfully'); } } catch (err) { error('Heartbeat failed:', err); } }; // Initialize const init = async () => { log('Initializing Signal v3.2.0 (anti-flicker mode)'); log('Tracking ID:', CONFIG.TRACKING_ID); // Set up anti-flicker timeout - ensure elements show even if API fails const antiFlickerTimeout = setTimeout(() => { document.querySelectorAll('[data-summit-loading]').forEach(el => { el.removeAttribute('data-summit-loading'); el.setAttribute('data-summit-loaded', 'true'); }); log('Anti-flicker timeout reached, revealing elements'); }, ANTI_FLICKER_TIMEOUT); // Send initial heartbeat (don't await - run in parallel) sendHeartbeat(); // Send heartbeat every 2 minutes setInterval(sendHeartbeat, 2 * 60 * 1000); // Apply optimizations first (before content is visible) await applyOptimizations(true); // Clear timeout since we've applied optimizations clearTimeout(antiFlickerTimeout); // Poll for new tests every 30 seconds (reduced frequency) setInterval(async () => { // Clear applied tests to allow re-fetching appliedTests.clear(); await applyOptimizations(false); }, 30 * 1000); // Set up tracking if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', () => { setupVisibilityTracking(); setupClickTracking(); }); } else { setupVisibilityTracking(); setupClickTracking(); } log('Initialized successfully'); }; // Expose API for manual use window.SummitSignal = { trackEvent, applyOptimizations, version: '3.2.0' }; init(); })(); /** * Summit Wellness AI - 24/7 SEO Monitoring & Backlink Building * Version: 1.0.0 * * This script enables: * 1. Connection heartbeat monitoring * 2. SEO performance tracking * 3. Backlink monitoring * 4. Content health checks * 5. Technical SEO auditing */ (function() { 'use strict'; // Configuration const CONFIG = { API_URL: window.SUMMIT_WELLNESS_API_URL || 'https://tfwfjryeygculbnkotzg.supabase.co/functions/v1', TRACKING_ID: window.SUMMIT_WELLNESS_ID || null, DEBUG: window.SUMMIT_WELLNESS_DEBUG || false }; if (!CONFIG.TRACKING_ID) { console.error('[Summit Wellness] Missing SUMMIT_WELLNESS_ID'); return; } // Utility functions const log = (...args) => CONFIG.DEBUG && console.log('[Summit Wellness]', ...args); const error = (...args) => console.error('[Summit Wellness]', ...args); // Connection heartbeat const sendHeartbeat = async () => { try { const response = await fetch(`${CONFIG.API_URL}/verify-addon-connection`, { method: 'POST', headers: { 'Content-Type': 'application/json' }, body: JSON.stringify({ site_tracking_id: CONFIG.TRACKING_ID, ping_type: 'heartbeat', metadata: { page: window.location.pathname, timestamp: new Date().toISOString(), service: 'wellness' } }) }); if (response.ok) { log('Heartbeat sent successfully'); } } catch (err) { error('Heartbeat failed:', err); } }; // Collect SEO metadata for monitoring const collectSEOData = () => { const data = { title: document.title, description: document.querySelector('meta[name="description"]')?.content || '', keywords: document.querySelector('meta[name="keywords"]')?.content || '', canonical: document.querySelector('link[rel="canonical"]')?.href || window.location.href, og_title: document.querySelector('meta[property="og:title"]')?.content || '', og_description: document.querySelector('meta[property="og:description"]')?.content || '', og_image: document.querySelector('meta[property="og:image"]')?.content || '', h1_count: document.querySelectorAll('h1').length, h2_count: document.querySelectorAll('h2').length, img_without_alt: document.querySelectorAll('img:not([alt])').length, links_internal: document.querySelectorAll('a[href^="/"], a[href^="' + window.location.origin + '"]').length, links_external: document.querySelectorAll('a[href^="http"]:not([href^="' + window.location.origin + '"])').length, word_count: document.body.innerText.split(/\s+/).length, has_schema: !!document.querySelector('script[type="application/ld+json"]'), viewport: document.querySelector('meta[name="viewport"]')?.content || '', page_load_time: performance.timing.loadEventEnd - performance.timing.navigationStart }; log('SEO data collected:', data); return data; }; // Send wellness audit data const sendWellnessAudit = async () => { try { const seoData = collectSEOData(); const response = await fetch(`${CONFIG.API_URL}/summit-wellness-audit`, { method: 'POST', headers: { 'Content-Type': 'application/json' }, body: JSON.stringify({ site_id: CONFIG.TRACKING_ID, page_path: window.location.pathname, seo_data: seoData, timestamp: new Date().toISOString() }) }); if (response.ok) { log('Wellness audit sent successfully'); } } catch (err) { error('Wellness audit failed:', err); } }; // Check for broken images const checkBrokenImages = () => { const images = document.querySelectorAll('img'); const broken = []; images.forEach(img => { if (!img.complete || img.naturalHeight === 0) { broken.push({ src: img.src, alt: img.alt || 'No alt text' }); } }); if (broken.length > 0) { log('Broken images detected:', broken); } return broken; }; // Monitor page performance const trackPerformance = () => { if (window.performance && window.performance.timing) { const timing = window.performance.timing; const metrics = { dns_time: timing.domainLookupEnd - timing.domainLookupStart, tcp_time: timing.connectEnd - timing.connectStart, request_time: timing.responseEnd - timing.requestStart, dom_processing: timing.domComplete - timing.domLoading, total_load_time: timing.loadEventEnd - timing.navigationStart }; log('Performance metrics:', metrics); return metrics; } return null; }; // Initialize const init = async () => { log('Initializing Wellness v1.0.0'); log('Tracking ID:', CONFIG.TRACKING_ID); // Send initial heartbeat await sendHeartbeat(); // Send heartbeat every 2 minutes setInterval(sendHeartbeat, 2 * 60 * 1000); // Wait for page to fully load before collecting data if (document.readyState === 'loading') { document.addEventListener('DOMContentLoaded', async () => { // Collect and send initial wellness audit setTimeout(async () => { await sendWellnessAudit(); checkBrokenImages(); trackPerformance(); }, 1000); // Wait 1 second after DOM ready }); } else { // Page already loaded setTimeout(async () => { await sendWellnessAudit(); checkBrokenImages(); trackPerformance(); }, 1000); } // Send wellness audit every 30 minutes setInterval(sendWellnessAudit, 30 * 60 * 1000); log('Initialized successfully'); }; init(); })();

Custom Web Development Tailored to Your Business

High-performing websites built to scale and convert.

Your website is the digital face of your business — it needs to look great, perform flawlessly, and deliver results. We design and build fully customized websites that blend stunning design with clean, scalable code. Whether you need a marketing site, a complex platform, or a unique web experience, we build solutions that grow with your business.

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Digital Success

Why Good Custom Web Development Matters

A custom website is more than just a digital presence—it’s a growth engine tailored to your business needs. Our custom web development services help you build scalable, high-performing, and user-friendly websites that drive revenue and engagement.

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Services?

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Tailored Solutions

Every site is custom-built to your brand and goals.

Scalable Code

Built with clean, maintainable code for long-term growth.

Performance-Driven

Optimized for speed, SEO, and conversions.

Collaborative Process

We partner with you from concept to launch.

Services

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Technical Consulting

Custom Website Design & Development

Tailored for your business

Custom Website Design & Development

Your website is often the first impression customers have of your business — it should be as unique as your brand. We design and develop custom websites that are more than just visually appealing; they’re built to drive growth, engage your audience, and support your business goals. Our process combines strategy, user experience, and modern technologies to ensure your site isn’t just a digital brochure but a powerful platform that works for you. From wireframes to launch, we tailor every detail — layouts, interactions, and integrations — to fit your brand identity and business objectives. Whether you’re building from scratch or reimagining an outdated site, we create solutions that balance creativity with functionality, giving you a site that’s fast, secure, and built to evolve with your business.

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Responsive Web Development

Optimized for all devices

Responsive Web Development

In today’s multi-device world, your website needs to deliver a seamless experience everywhere. We build fully responsive websites that adapt to desktops, tablets, and mobile screens without sacrificing speed or usability. Our approach ensures that your audience can access your brand anytime, anywhere, with interfaces designed for clarity and ease of use. From fluid layouts to optimized media, we implement best practices that keep your site looking sharp and functioning flawlessly across devices. A responsive foundation also improves performance and search visibility, helping your business stay competitive in an increasingly mobile-first landscape.

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Front-End Development

User-focused coding

Front-End Development

Front-end development is where design meets interaction. We translate your brand’s vision into engaging, user-focused interfaces that make browsing intuitive and enjoyable. Using modern frameworks and clean, efficient code, we ensure that every button, animation, and scroll feels seamless. Accessibility, performance, and aesthetics are built into every project, so users get an experience that is both visually compelling and functionally sound. Whether we’re implementing a new design or refining an existing one, our front-end expertise ensures that your website doesn’t just look good — it works beautifully for your audience.

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Back-End Development

Powering your platform

Back-End Development

Behind every great website is a powerful back end. We build secure, scalable systems that power your digital experiences, from simple websites to complex web applications. Our back-end development focuses on performance, reliability, and future growth, ensuring your platform can handle both current traffic and tomorrow’s expansion. We work with modern frameworks, databases, and cloud technologies to create solutions that are as flexible as they are strong. Whether it’s integrating APIs, managing data, or building custom features, we provide the technical backbone that keeps your business running smoothly.

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API Development & Integration

Connecting systems together

API Development & Integration

Today’s businesses rely on multiple tools and platforms — we make them work together. Our API development and integration services connect your systems, automating workflows and reducing manual effort. From payment gateways to CRMs and third-party data services, we design custom APIs or integrate existing ones to streamline operations and improve efficiency. Secure, well-documented, and scalable integrations help your business unlock new possibilities, whether it’s syncing data across platforms or adding advanced features to your website or app.

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CMS Development

Control your content

CMS Development

Managing your website’s content should be simple. We build and customize Content Management Systems (CMS) that empower you to update pages, publish content, and manage media without relying on technical support. Whether you prefer WordPress, Webflow, or a custom CMS, we tailor the system to your workflow so you stay in control of your site. Our CMS solutions are user-friendly, secure, and built to grow with your business, ensuring your team can focus on creating value for your audience instead of wrestling with complicated tools.

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E-Commerce Development

Websites built to sell

E-Commerce Development

An e-commerce website should do more than list products — it should convert visitors into loyal customers. We design and develop online stores that are secure, scalable, and optimized for sales. From intuitive product navigation to streamlined checkout experiences, we focus on creating platforms that reduce friction and build trust with your buyers. Our solutions integrate with payment processors, inventory management, and marketing tools, giving you everything you need to run and grow your business. Whether you’re launching a boutique shop or managing a large-scale online marketplace, we build e-commerce experiences designed to sell.

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Performance Optimization

Fast, reliable websites

Performance Optimization

Speed matters. A slow website frustrates users and costs you business. We fine-tune your site’s performance to deliver fast, reliable experiences across all devices and networks. Through code optimization, caching strategies, and infrastructure improvements, we reduce load times and boost efficiency. Performance optimization not only improves user satisfaction but also enhances SEO rankings, helping you attract and retain more customers. Whether you’re dealing with sluggish pages or preparing for higher traffic, we make sure your website runs at peak performance.

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Security Hardening

Protecting your site

Security Hardening

Your website is only as strong as its defenses. We provide security hardening services that protect your business, your customers, and your reputation. From implementing SSL and firewalls to defending against threats like malware, SQL injections, and brute-force attacks, we build layers of protection into your site. Our proactive monitoring and best practices keep your platform resilient against evolving threats. With strong security foundations in place, you can focus on growing your business while knowing your digital assets are safe.

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Custom Integrations

Tailored functionality

Custom Integrations

Every business is unique, and sometimes off-the-shelf solutions don’t cut it. We create custom integrations that give your website or application the exact functionality you need. From connecting internal systems to building one-of-a-kind features, we design solutions that fit seamlessly into your existing infrastructure. Custom integrations improve efficiency, reduce manual processes, and unlock new opportunities tailored to your workflow. Whatever challenge you’re facing, we can build the tools to solve it.

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Accessibility Development

Websites for everyone

Accessibility Development

The web should be accessible to everyone. We develop websites that follow accessibility standards (WCAG, ADA compliance) to ensure all users — including those with disabilities — can interact with your content. Accessible design improves usability for everyone, enhances your brand’s inclusivity, and reduces legal risks. From keyboard navigation to screen reader compatibility and color contrast optimization, we build experiences that are usable by all audiences. Accessibility isn’t just a requirement; it’s a responsibility, and we help your brand meet it with confidence.

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Ongoing Enhancements

Continuous improvement

Ongoing Enhancements

We support your site post-launch with updates, refinements, and new features.

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How It Works

Check Out Our Process

1

Defining project goals

Understanding your needs

We start by understanding your brand, audience, and objectives to guide the build.

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2

Wireframing & Prototyping

Designing user experiences

We create wireframes and prototypes to define layout, flows, and interactions.

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3

Design & UI

Bringing your brand to life

Our designers craft beautiful, functional interfaces that match your brand identity.

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4

Development

Coding with scalability in mind

We build front-end and back-end systems with clean, reliable, and scalable code.

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5

Testing & QA

Ensuring flawless performance

We test across devices, browsers, and use cases to deliver a bug-free site.

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6

Launch & Support

Going live with confidence

We deploy your site smoothly and provide ongoing support for updates and optimization.

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Let’s Build Your Website

Testimonials

What Our Clients Say

Website Wellness has been a dream to work with. They do a great job of bridging the technical non-sense associated with the care and feeding of a web presence into easily understandable business concepts. I highly recommend them!

Tim Campbell

L2 Source

Keeping our website and application up and running is very important to us and drives traffic to our online presence, Heibling Digital Media has been doing an excellent job at keeping us at the top of the list for people to view. When issues arise, they get it taken care of immediately. Again all their hard work is much appreciated

Steve Weeks

TriState Signs Unlmited

HDM is an incredibly responsive, professional group to work with. They respond right away when we have questions or need work on the website. The projects are done on time and work exactly as we expected. Highly recommend this team for your website work.

Joanna

Map Your Show

Website Wellness is an outstanding tool for small businesses like mine. If you don't have the time or expertise to keep your website operationally healthy with up-to-date content—and most small-business owners don't—this cost-efficient option is for you.

Todd Sebastian

Todd Sebastian

HDM are the experts in maintaining a healthy website, a necessary tool to compete in today's marketplace. HDM's approach is both proactive in its management and extremely responsive to specific customer requests.

Matt V

Response Technologies

Highly recommend this program if you're looking for a simple, effective, and budget-friendly way to take website maintenance off your plate!

Zach

Independent strategist

I’ve had the pleasure of working with John Helbling of HDM in multiple capacities—first as a consultant and later as a full-time team member in a corporate role. John has consistently proven himself to be an exceptional web developer and technology expert. His deep expertise in WordPress, SharePoint, and HubSpot, combined with his ability to architect and implement complex solutions, has been invaluable. Beyond his technical skills, John has a keen eye for UI/UX, ensuring that the solutions he builds are not only functional but also intuitive and user-friendly. John’s ability to translate business needs into smart, scalable technology solutions sets him apart. He’s a problem solver, a collaborator, and someone who can be relied upon to deliver high-quality work. Whether as a consultant or a full-time team member, I highly recommend John for any organization looking for a skilled and strategic technology professional.

Craig Herget

Core Design Team

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How It Works

Frequently Asked Questions

Do you build websites from scratch?

We specialize in WordPress, Webflow, HubSpot, and modern headless CMS platforms.

Which CMS platforms do you work with?

We specialize in WordPress, Webflow, HubSpot, and custom headless CMS solutions.

Are your websites mobile-friendly?

Yes, we take a mobile-first approach to ensure flawless performance on every device.

Do you handle SEO during development?

Yes, all sites are optimized for SEO with best practices built into the foundation.

Can you integrate my site with other tools?

Absolutely. We integrate websites with CRMs, ERPs, marketing tools, and third-party APIs.

Do you provide support after launch?

Yes, we offer ongoing support, maintenance, and enhancements post-launch.

Consultations

If you're interested in learning more about Custom Web Development or need a custom plan,please fill out the form below, and we’ll get in touch.

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Ready to Build a Website That Performs?

Let’s create a custom website that reflects your brand, drives results, and scales with your business.

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